Skip to main content

About ServiceFrontier

We are pioneers in service excellence, bridging the gap between human potential and operational excellence through innovative methodologies and cutting-edge technology.

Redefining the Frontier of Service Excellence

ServiceFrontier was founded with a bold vision: to transform how organizations approach service excellence by integrating human strengths, proven methodologies, and intelligent technology.

Our unique approach combines Gallup Strengths-based development with globally recognized frameworks like Baldrige, SERVQUAL, and Lean Six Sigma, enhanced by AI and automation capabilities. We believe that extraordinary service experiences emerge when individual strengths align with operational excellence.

Unlike traditional consultancies that focus on processes alone, we start with people - understanding their natural talents and creating service cultures where employees thrive while delivering exceptional customer experiences.

Strength-Based Culture

Align natural talents with service roles

Proven Frameworks

Apply trusted excellence models

Technology Integration

AI-powered service optimization

End-to-End Implementation

From strategy to sustainable execution

ServiceFrontier team collaborating on service excellence solutions
40+
Years Combined Experience

Our Vision

To redefine the frontier of service excellence by integrating human strengths, proven models, and technology to create exceptional and enduring customer experiences that transform industries across Asia-Pacific and beyond.

Our Mission

To partner with organizations in building service cultures that inspire employees, delight customers, and deliver sustainable performance outcomes through strength-based development, proven excellence frameworks, and intelligent technology integration.

Meet Our Leadership Team

Passionate experts driving service excellence transformation

Dr. Sarah Chen, CEO of ServiceFrontier

Dr. Sarah Chen

Chief Executive Officer & Founder

Former McKinsey Partner with 20+ years in service excellence transformation across Asia-Pacific. PhD in Organizational Psychology from NUS.

• Led 100+ digital transformation projects

• Published author on service excellence

• Certified Gallup Strengths Coach

Marcus Thompson, CTO of ServiceFrontier

Marcus Thompson

Chief Technology Officer

AI & Automation expert, former Google AI lead specializing in customer experience platforms and machine learning applications.

• 15+ years in AI/ML development

• Built CX platforms for Fortune 500

• PhD in Computer Science, Stanford

Lisa Rodriguez, Head of People Development at ServiceFrontier

Lisa Rodriguez

Head of People Development

Certified Gallup Strengths Coach with expertise in organizational psychology and culture transformation across diverse industries.

• Master Certified Gallup Coach

• 12+ years in talent development

• Lean Six Sigma Black Belt

Our Core Values

The principles that guide everything we do

People First

We believe in the power of human strengths and put people at the center of everything we do.

Excellence

We pursue the highest standards in everything we deliver, using proven methodologies and best practices.

Innovation

We continuously explore new ways to integrate technology and human potential for breakthrough results.

Partnership

We work as true partners, invested in our clients' long-term success and sustainable transformation.

Ready to Partner with Us?

Let's explore how ServiceFrontier can help transform your organization's service excellence